Post-purchase advertising: reach buyers with gifts, pay per result
Short answer: post-purchase advertising shows your offer to users right after they complete a purchase or reward in a partner product — as a gift they choose, not a banner. You give a trial, promo code or bonus, and pay only for confirmed actions such as a sign-up, first payment or subscription. Traffic is voluntary, brand-safe and can be limited by country and publisher category.
Key takeaways
- A user who has just completed a purchase is relaxed and open to useful offers.
- A gift format — trial, promo code, bonus — is chosen voluntarily, which improves the quality of acquired users.
- CPA pricing means no spend on impressions or clicks.
- Connection works through your existing affiliate link or via API/postback.
- Brand safety: no gambling, loans or adult content next to your offer, and no motivated traffic.
What post-purchase advertising is
Post-purchase advertising places offers on the moment after a successful transaction: an order confirmation page, a ticket email, a crypto card top-up screen, a daily reward in a game. The user has already achieved their goal, so the offer does not compete with the main action and does not interrupt it.
getbonus turns this moment into a gift wheel: the user unlocks several gifts from digital services and picks the ones they want. For an advertiser it means being chosen as a gift rather than ignored as a banner.
Why buyers convert better than random traffic
- They have just paid for something online, so payment friction is low.
- They are in a positive mood after a successful action.
- They choose your gift themselves, which signals real interest.
- The context is relevant: travellers see eSIM, crypto card holders see VPN, gamers see entertainment services.
Who the audience is
| Publisher type | Moment of the gift | Relevant categories |
|---|---|---|
| Crypto cards and exchangers | Card issue, top-up, exchange | VPN, eSIM, AI tools, hosting |
| Telegram mini-apps, games and bots | Case opening, daily claim, task | Streaming, music, VPN, games |
| Ticketing and travel | Ticket confirmation, booking email | eSIM, VPN, language apps |
| Mobile apps and games | Daily reward, level, streak | Entertainment, education, utilities |
Which offers fit and which do not
Digital services with a clear benefit fit best: VPN and privacy, AI and productivity, streaming and music, education and languages, eSIM and travel, hosting and SaaS, games and security tools. Gambling, loans, adult content and offers that compete with publishers’ core products are not accepted.
Which gift to give
| Gift format | Example | Best for |
|---|---|---|
| Free trial | 7–30 days of the paid plan | Subscriptions and SaaS |
| Discount promo code | 20–50% off the first plan | VPN, software, annual plans |
| Bonus credit | $5–15 credit | Marketplaces, lessons, hosting |
| Free plan | A free version with an upgrade path | Freemium products |
How to connect: link or API
- Send a tracking link from your affiliate program or CPA network — reporting stays on your side, and every click carries a click ID and publisher subID.
- Or integrate directly via API or postback, discussed individually.
- Provide the gift: a trial, promo code or bonus.
- Agree the countries, publisher categories and the target action.
- We design the offer card, test the link and launch.
Pricing and reporting
You pay only for confirmed actions: CPA (a fixed payout per sign-up, trial or first payment), CPS or revenue share (a percentage of the sale), or a hybrid. There are no upfront payments and no charges for impressions. Results are reconciled with your data at the end of each reporting period, which is agreed individually.
Promo codes are revealed only on request inside the widget, which keeps them from leaking to coupon sites and protects your attribution.
A walkthrough: a VPN trial as a gift
- A VPN brand sends its affiliate tracking link and a 30-day trial.
- getbonus designs the offer card with the logo, benefit and short instructions, limited to the brand’s target countries.
- A traveller buys a flight ticket on a partner platform and opens the gift wheel on the confirmation page.
- They pick the VPN trial for safe Wi-Fi abroad and activate it on the brand’s website.
- The brand sees the click ID and publisher subID in its own reporting and pays only after the trial converts to a paid plan.
Post-purchase gifts vs. other acquisition channels
| Channel | What you pay for | User intent |
|---|---|---|
| Display and social ads | Impressions or clicks | Interrupted, often low |
| Coupon sites | Sales, often already intended | High, but little incremental value |
| Incentivized offerwalls | Actions done for a reward | Low quality, high churn |
| getbonus post-purchase gifts | Confirmed actions only | Voluntary choice after a purchase |
Brand safety and quality control
- Your offer appears only next to verified digital services — never next to gambling, loans or adult content.
- No incentivized traffic: users are never paid to activate offers.
- Promo codes are revealed only inside the widget and do not leak to coupon aggregators.
- Every click carries a publisher subID, so you can exclude a placement that does not perform.
How attribution works under the hood
When the user opens an offer from the gift page, getbonus redirects them to the advertiser through a tracking link that contains your partner ID, a unique click ID and, if you use them, your own placement tags as sub-parameters. No personal data is added. If the user signs up or pays, the advertiser or CPA network records the conversion with the same click ID.
The conversion then comes back to getbonus through a postback, an API sync or a controlled import. It first appears as pending, then becomes confirmed or rejected after the advertiser’s checks. Status updates are applied to the same record, so one action is never counted twice. Your share of confirmed actions is added to your balance in the partner cabinet, next to pending earnings and the history of your payouts.
If you want this data in your own system, add a postback URL in the partner cabinet. For every status update getbonus sends the click ID, your placement tags, the offer ID, the status and your share of the payout.
Glossary: key terms
- CPA (cost per action) — a pricing model where the advertiser pays only for a defined action: a sign-up, trial, first payment or subscription.
- Confirmed action — an action the advertiser or CPA network has validated after checking for refunds and fraud; only confirmed actions are paid.
- Click ID — a unique technical identifier added to each click so that a later conversion can be attributed to the right partner and placement.
- Postback — a server-to-server notification from the advertiser or network that reports a conversion and its status.
- Revenue share — the agreed split of the advertiser’s payout between getbonus and the partner.
- CPS (cost per sale) — a pricing model where the advertiser pays a percentage of the sale.
- SubID — an extra parameter in a tracking link that identifies the publisher or placement.
See how gifts work in a live demo
Open the demo →Frequently asked questions
What is post-purchase advertising?
Advertising shown right after a user completes a purchase or reward in another product. With getbonus it takes the form of a gift the user chooses, and the advertiser pays only for confirmed actions.
Do we pay for impressions or clicks?
No. Only confirmed actions are paid — a sign-up, trial, first payment or subscription, as defined by your program.
Can we keep working through our CPA network?
Yes. A tracking link from your network is enough; attribution and fraud checks stay on its side.
Is the traffic incentivized?
No. Users are not paid to complete offers; they choose gifts voluntarily after their own purchase or reward.
Can we limit countries and publishers?
Yes. Offers are filtered by geo automatically, and an offer can be shown only to the publishers you approve — for example, only crypto products or only travel platforms.
What is the minimum budget?
There is no minimum spend and no upfront payment. You pay for confirmed actions after the reporting period agreed before launch.
Which brands get the best results?
Digital services with a clear benefit and an easy first step: VPN, AI tools, streaming, eSIM, language learning, hosting and SaaS with free trials.
How do we apply?
Send a link to your affiliate program or a short brief through the form on the advertisers page. We review the category, geo and target action and suggest a launch plan.
Continue reading
Have a specific integration in mind? Talk to us.